Client
DoubleTWO Limited
Project Details
Creative Direction &
Campaign Development
If Englishness were distilled into a clothing brand, it would be DoubleTWO. Founded in 1940 in West Yorkshire, DoubleTWO approached us to announce its presence in India. We drew parallels between the brand’s clothing and the distinctiveness of British sensibility to create a cracker of a campaign, which stood out from the multitude of menswear brands competing for closet space.
Designed for digital
The digital-first campaign was conceptualized to convey the essence of the brand through display ads and videos. The visuals were vibrant and product-centric while the copy focused on the product category in the larger context of Double TWO’s provenance.
Extending the campaign
The spirit of the campaign expanded to other brand collateral as well. In-store brochures explored the ‘Crafted in England’ story in relation to the entire range of products. We also created postcards that were shipped with every online purchase, to reinforce the idea of the product originating in the British isles.
