Client
Duroflex
Project Details
In-store Brochure
Duroflex is India’s leading sleep solutions company. The brand wanted to help customers at its experience centers understand the features of its new Energise range of mattresses before making a purchase. We were asked to create a sales aid that helped store staff explain the finer points of each product to customers.
The Energise range comprises three kinds of mattresses – Boltt, Propel and Quboid. Each mattress features different components and addresses specific needs. So, we designed a brochure that was more visual than verbal.
3D cross-sections offered a better understanding of the technology used in the mattresses and how they differ from one another. Illustrations of individual components further explained the product features, and graphic call-outs made the information easy to scan in a busy retail environment. As a result, store staff were able to provide information quickly and effectively, while customers made more informed purchase decisions.
