• Client

    Resurgent AV Integrators
    Private Limited

  • Project Details

    Custom Website -
    Content, Design & Development

As a leading audiovisual integrator, Resurgent wanted to upgrade its website to reflect its expertise and diverse offerings. The brief was to showcase Resurgent’s array of products and services for different industries, while keeping the navigation and content user-friendly and engaging.

Keeping the end-user as our north star, we chose to convey the brand’s expertise without sounding overly technical. So, rather than showcasing audiovisual equipment, we focused on what Resurgent can deliver for its clients – better productivity driven by human connection.

We swapped product images for visuals that demonstrated how audiovisual integration enables people to better engage with each other. Videos and visuals were selected to demonstrate use-case scenarios while dynamic scrolls were applied to keep the website light and compact. Product pages called out the differentiators and benefits, enabling clients to easily decide which solution is right for them.

The customized website design works seamlessly on desktop and mobile, and is an extension of Resurgent’s guiding principle – human-centric solutions.