Client
Elle Magazine
Project Details
Fashion & Lifestyle Articles
Even as Elle celebrated 20 years in India, it was curating culture and style for an audience that was younger and more diverse than before. The publication’s tone and content responded by becoming more relatable and rooted in popular culture, while still reflecting the brand’s unique perspective.
We contributed articles as wide-ranging as trend reports, interviews with Elle’s fashion collaborators, book reviews and travelogs, finding the intersection between the brand’s expertise and its readers’ experiences.
